Types to Watch 2021: Fee-Gloria Grönemeyer

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Each year, British Journal of Photography presents its   Types To Watch – a selection of 20 emerging image-makers, chosen from a list of nearly 450 selections. Collectively, they provide a home window into where photography is definitely heading, at least in the eye of the curators, editors, real estate agents, festival producers and photographers we invited to nominate. Throughout the next few weeks, we are sharing profiles of the twenty photographers, originally published in the newest issue of BJP, delivered direct by having an 1854 Membership .  

The A language like german fashion photographer borrows through fantasy to create new storylines that are inclusive of her subjects and spaces

In The Hundreds , cultural theorists Lauren Berlant and Kathleen Stewart catalog an inventory of “ordinaries”. The book amplifies the effect every day interactions with the world, the particular “rhythms of encounter”. This particular resonance of happenstance, contributed experience and sensation associated with connectivity is at the centre of Fee-Gloria Grönemeyer’s function. Born from encounters, the photographs represent her bond with people and places, developing a visual poetry with a reflecting quality. “For me, pictures is so much about how we all look at the world and how we all look inside of us, ” she says. “I’m thinking about taking in all these things and transporting that into the image. ”

© Fee-Gloria Grönemeyer.

Like many of the girl projects, Grönemeyer’s pathway to photography has been a journey. In 2015, she studied finance at New York University after gravitating towards the lifestyle of her mother, who effectively juggled a career as a director of a global investor network with a passion for design in her spare time. “Finance actually broke me mentally, ” Grönemeyer recalls. “I felt like I couldn’t be as creative as I wished to be. Photography opened up a lot in terms of meeting and working together with other creators and having the ability to realise beautiful projects jointly. “ 

Fast-forward six yrs and the German photographer, right now based in Paris, blurs the particular boundaries between fashion, portraiture and art with a hypnagogic sensibility. “I’m often within a dream-like state, and I don’t see reality at all. Yet at the same time, I’m paying attention to life in extreme detail. I think this tension manifests in the work. ”

Chiara Bardelli Nonino, of Vogue Italia , nominated Grönemeyer, noticing the photographer’s unique sensibilities. “Fee-Gloria has a rare, innate instinct for photographing fashion, ” she says. “She is able to deconstruct outfits in pure forms and textures while holding their aspirational, desire-inducing, identity-building qualities intact. She remains true to the issues she cares about you about, using her voice and images to raise awareness and ask questions. ”

© Fee-Gloria Grönemeyer.

“It’s important for me to make the person in front of the camera feel comfortable. The feelings in the photos are motivated by the bond you develop, and I think it’s always attractive to see what happens when confidence is present. ”

In Attractiveness and Truth (2019), Grönemeyer worked with local brands, stylists and models in Bangkok, Singapore, Ho Chi Minh City, Hanoi and Taipei, with a view to “represent the personality of the team and their city”. The editorial, created for The September Issues , was informed by Antoine de Saint-Exupéry’s book The Little Prince . “The whole concept of the particular book is about never forgetting your childhood, ” the lady explains. “There’s this one picture where he talks about a snake that looks like a hat to adults. But actually it’s just a snake that ate an elephant. This particular concept of seeing things in a different way really inspired me. ” 

The project is emblematic of the photographer’s approach that orbits around a sense of place and the intimate connection between photographer and magic size: “It’s vital for me to make the person in front of the camera feel comfortable. The emotions in the pictures are inspired by the bond you create, and I think it is always beautiful to see what happens when trust is present. ”

© Fee-Gloria Grönemeyer.

© Fee-Gloria Grönemeyer.

Some of the most amazing images of the series had been shot on a rooftop in a small suburb of Hanoi that will Grönemeyer and the model Trang Bui happened upon following a day of location searching by motorcycle. We find Bui adorned in large fans suspended from a basic frame, surrounded by daily detritus and an endless windows vista of rooftops. The moments are usually exquisite, tender and easily striking. Soft focus and the haze of Hanoi’s skyline activate a sumptuously colored world in which the corporal and spatial become one. ”A place is created over time and has a story to tell by itself, “ she shares. “That background is an important part of the photograph, and I want to hold space for your. ” 

Grönemeyer’s collaboratively conceptualised images traverse the area in between fantasy and reality, rooted in an attempt to understand what it means to be human. To be conscious and tuned in to life as being a network of interconnected normal moments that become thunderous through the very act of photographing them.  

Treasure Fletcher

Creative director, writer, podcaster and photo director, Gem Fletcher works across visual-cultural fields, focusing on emerging talent in contemporary photography and art. She actually is the photo director of Riposte Magazine, and owners a photography podcast, The Messy Truth.

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