Getting great item photos often seems challenging, but it’s simpler than you might think.
As an experienced product photographer, I have spent yrs learning the ins and outs of the craft. And in this article, I aim to reveal it all:
- How to keep your images ultra-high quality
- Ways to light your product digital photography for beautiful results
- How to ensure your clients remain as satisfied as possible
- Much more!
Prepared to level up your product pictures skills? Then let’s jump right in, starting with my first tip:
1 . Get your camera on the tripod
In product photography, tripods are essential .
For one, they protect against blur. When you mount your camera (or smartphone) on a tripod, then you can lengthen your
And as you might expect, keeping your images crisp is of the utmost importance.
After all, if audiences can’t see the product obviously, they’re liable to move on plus choose a different supplier! Take a look at the two images below, and enquire yourself: Which is more likely to make me buy the dice?
So what tripod should you buy? There are a huge number of tripods available, all with different features and at different cost points. As long as the tripod is strong enough to support your gear, you’ll probably be just fine – though if you can afford it, consider grabbing the tripod that can bend your camera over at ninety levels. That way, you can easily capture well-known
If you’re working on a limited budget and you can’t yet grab a tripod, then you have two choices:
- You are able to support your camera on the steady surface, such as a table or a stack of publications
- You can take using a relatively fast shutter speed (to prevent blur due to camera shake)
The first option works, but it doesn’t provide a whole lot of flexibility (and you can’t use it to catch those beautiful flat-lay images that are so popular! ). The second option is often better, especially if you want to shoot your item from many different angles, yet beware: Unless you’re working in strong light, you’ll have to increase your ISO (which increases image sound ).
By the way, another advantage of tripods is that they hold your camera in one place when you work on your composition. Should you be creating styled images (as opposed to shooting flat ecommerce photos), then it might take a few attempts to get the shot best. You can set up your digital camera, take some time to arrange your product(s), and take a photo. After that you can check the result, make some changes to the arrangement, and take some more – without modifying your camera angle.
2 . Use the right lighting for the product
Let’s bust a myth: Good product lighting doesn’t have to be expensive or time-consuming.
Yes, there are certain product professional photographers who spend hours as well as days lighting a single set up and getting it perfect. And there are product photographers who work in a studio having a handful of strobes and lots of modifiers. But while there exists a time and a place pertaining to slow, complex product digital photography, it’s not necessary for all item photos, and you can certainly capture great product shots without such difficult lighting plans.
In fact , you can do product photography with just natural window light; simply put the product on the table (or however, floor) near a screen, make sure it’s angled properly, and start shooting. (Many people successfully photograph products on the table pulled up to a vivid window! )
Alternatively, you can take the product outdoors and still get great results (try shooting during golden hour or on over cast days for some soft, wonderful light).
Using the right backgrounds and stage sets, a product photo certainly does not need to look like it was shot in your kitchen, living room, or even front yard.
At the same time, you shouldn’t make use of just any kind of light. Properly analyze your product, consider the brand that you’re working with, and pick a form of light that fits .
For instance, if you’re photographing a sleek, high-tech product like a laptop computer, you’ll want a more artificial feel to your light. On the other hand, if you’re photographing some rough leather boots, you’ll get great results by going outside. Make sense?
3. Shoot the product through multiple angles
Product photography is about assisting the customer understand exactly exactly what they’re getting. And when people are buying online, they can not pick the product up, neither can they touch it.
So it is your job, as the photographer, to convey all the small details to a potential purchaser.
The best way to do that? Make sure you capture a range of item angles.
Take from above. Shoot from the remaining and the right. Make sure you emphasize every portion of the product, including all the little details.
In fact , if the product includes intricate details, be sure to get in close. That is what I did when shooting this beautiful item:
Close-up shots are specifically important if the item is definitely handmade. By getting in close, you can convey the treatment and consideration the artisan put into their work. These little details are exactly what differentiates handmade products from their mass-manufactured counterparts – therefore be sure to show them off!
And shooting multiple angles comes with a big bonus: It generates lots more content for social media accounts. Many business owners want to publish regularly on social media, but they struggle to generate enough content; if you provide them with dozens of pictures, all taken from different sides, it can really help them out.
four. Find out how the images is going to be displayed
Different product images are used in different ways.
For instance, a client might want to occurs photos for social media – or they might plan to use your photos on an e-commerce web site. Plus, different vendors will have different specifications for how photographs look best on their sites. Some might prefer 3: 2 landscape images, while others will work only with square-format files.
Bottom line: You should ask clients in advance how your photos will be used.
And then you should customize your product photos to their specifications.
For instance, if you are shooting with regard to someone with an Etsy shop, they might want photos that will look great on their product web page (generally portrait-orientation shots) and that work well as research thumbnails (these are surroundings oriented). So you should meticulously capture images that look good when cropped to both portrait and landscape orientations. (You may want to leave lots of white space around the product, which you can then delete in post-processing. )
Instagram can be an especially tough platform to shoot for. Images should ideally end up being posted in a 5: 4 ratio to take up as much space as possible when viewers scroll through their rss feeds – but on user profile grids, images are instantly cropped to a 1: one square format, which means you will lose details at the top and bottom! And the Instagram Tales feature uses images within a 16: 9 ratio, which is much taller and thinner than the feed.
You can handle this particular in a few different ways, but I actually generally shoot with the 16: 9 ratio in mind, when i know I can almost always bounty other ratios out of that will base image.
Also, be sure to research or even ask about the image sizes that every online platform uses. If your product images are too little, they’ll end up looking pixellated or blurry when published.
5. Don’t forget the packaging
A huge percentage of product sales happen online, therefore the packing of a product contributes heavily to the first impact of a brand.
As a result, artisan companies and small businesses often spend plenty of time considering their packaging and branding – meaning that you’ll have a beautiful, complementary prop to include in your shots.
You can catch plenty of photos featuring both product and the box. Try shooting the product in the box, the product on top of the box, and the product next to the box. And if the packaging is interesting enough, shoot it by itself.
This can add a bit of spice for your photos, it will emphasize the brand, plus it will present the buyer that their purchase will get to them safely. (The latter point is especially important if you’re photographing a product which is breakable or will likely be given as a gift. If you can display well-made packaging, it’ll help instill confidence in the brand! )
Plus, on platforms like Etsy, the store owner will have multiple slots to upload pictures of their product. Packaging photos are great for showing off the product in a new way!
Product photography: final words and phrases
Hopefully, at this point you feel ready to capture several beautiful product photos of your.
Remember the tips I’ve shown, and you’ll do just fine. Of course , be sure to spend time practicing; shortly, you’ll be capturing item photography like a pro.
Now over to a person:
Which usually of these product photography tips are your favorite? What items do you plan to shoot? Reveal your thoughts in the comments below!